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VIDEO. La prévention routière frappe très fort – Tunis Tribune
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VIDEO. La prévention routière frappe très fort

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    Miami Beach residence by SAOTA takes indoor-outdoor living to the extreme

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    Sou Fujimoto creates ornate bookshelves for Basel installation

    Frank Lloyd Wright merged eastern and western architecture at Tokyo’s Imperial Hotel

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    “Frank Lloyd Wright remains America’s greatest architect”

    Miami Beach residence by SAOTA takes indoor-outdoor living to the extreme

    Vision unveiled for London school powered by Thames tide

    Climate change forces emergency repairs to “failsafe” Arctic seed vault

    Erasmus exchange programme could remain open to UK students after Brexit

    Grenfell Tower fire deaths raise questions about safety of post-war renovations

    Public hotel by Herzog & de Meuron features fuss-free bedrooms “like cabins on a yacht”

    Sou Fujimoto creates ornate bookshelves for Basel installation

    World Trade Center Oculus continues to leak

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    Vision unveiled for London school powered by Thames tide

    Climate change forces emergency repairs to “failsafe” Arctic seed vault

    Erasmus exchange programme could remain open to UK students after Brexit

    Grenfell Tower fire deaths raise questions about safety of post-war renovations

    Public hotel by Herzog & de Meuron features fuss-free bedrooms “like cabins on a yacht”

    World Trade Center Oculus continues to leak

    Note Design and Afteroom hack IKEA kitchens to make living room furnishings for Reform

    Frank Lloyd Wright merged eastern and western architecture at Tokyo’s Imperial Hotel

    Herman Miller and Yves Behar’s smart desks tell employees when they’ve been sitting too long

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    Vision unveiled for London school powered by Thames tide

    Climate change forces emergency repairs to “failsafe” Arctic seed vault

    Grenfell Tower fire deaths raise questions about safety of post-war renovations

    World Trade Center Oculus continues to leak

    Note Design and Afteroom hack IKEA kitchens to make living room furnishings for Reform

    Herman Miller and Yves Behar’s smart desks tell employees when they’ve been sitting too long

    Theresa May orders public inquiry into Grenfell Tower fire as renovations blamed

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VIDEO. La prévention routière frappe très fort

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A l’approche de la 7ème édition de la Quinzaine Régionale des Usagers Vulnérables, l’agence Serviceplan a organisé le 22 mars 2017 à Paris une opération terrain inédite visant à sensibiliser aux dangers des imprudences piétonnes qui engendrent plus de 4500 victimes par an en Ile-de-France. Cette action s’inscrit dans le cadre de son marché de communication sur les enjeux franciliens de la Sécurité Routière avec la DRIEA (Direction Régionale et Interdépartementale de l’Equipement et de l’Aménagement d’Ile de France).

Le principe de l’opération a consisté à disposer un panneau d’affichage digital interactif spécialement conçu pour l’occasion, aux abords d’un passage piétons à feux de signalisation très fréquenté. Equipé d’un détecteur d’infractions, d’un haut-parleur, et d’un appareil photo, le panneau « radar » émettait un son de crissement de pneus à chaque fois qu’un piéton s’engageait malgré le « bonhomme rouge ».

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Photographiés en flagrant délit d’imprudence, les visages effrayés de ces piétons indisciplinés étaient alors projetés en direct sur ce même panneau. Ils devenaient ainsi, en direct, les protagonistes d’affiches de prévention marquées de l’accroche : « Ne prenez pas le risque de voir la mort en face. Traversez en respectant les feux de signalisation ».

La vidéo digitale et les affiches créées en conditions réelles seront utilisées dans le cadre de la prochaine Quinzaine Régionale des Usagers Vulnérables (15-28 mai 2017) (affichage en gares, campagne Facebook…)

Tags: AccidentsAFPFrancePiétonRoutesSécurité RoutièreSpot
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